Communication design for higher education and the common good.
Case Western Reserve University School of Nursing
Changing perceptions about nursing
CWRU’s Frances Payne Bolton School of Nursing challenged us to update conventional ideas about nursing and increase enrollment of high-calibre students. A series of eight direct mailers focused attention on the strengths of this top-five program, and described the myriad future options available to a CWRU nurse. Enrollment nearly doubled, including a significant increase in male students.