Communication design for higher education and the common good.
Dickinson College, “First In America”
A revolutionary college with a compelling vision.
Founder Benjamin Rush’s vision for this distinctive educational institution was that it be “First in America” — a perfect theme for Dickinson’s recent capital campaign.
We designed a calligraphic, seal-like campaign identity to acknowledge the historic antecedents. The casebook uses surprising photographs, bold typography, and thoughtful pacing to support an eloquent call to action. Throughout the book, classic campus settings make an emotional connection with alumni recipients.