Communication design for higher education and the common good.
An unusual Viewbook for an exceptional institution.
“No better platform for the driven student” sums it up for Lafayette College—they seek uniquely talented and intellectual students. Multi-layered content and a multitude of viewpoints are gracefully handled by writer Andrea Jarrell; a rich array of photos does justice to both the gorgeous campus and the energetic, personable community of scholars.
The distinctive position established by the new materials helped contribute to a 17% increase in applications, the highest ever for Lafayette.