Northwestern University School of Law, “Motion to Lead”
Launching a transformational campaign.
Northwestern Law’s $150 million “Motion to Lead” campaign will fund significant innovations in legal education. We partnered with strategy/writing firm Libretto to name the campaign and give it form. The simple N echoes both the Law School’s identity and the countless Ns rendered in stone and stained glass throughout the school’s gothic buildings. A campaign overview book merges compelling images with succinct text to describe campaign priorities; the book served as a gift to attendees at the Campaign Launch Gala.