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A thriving urban theater updates its act

City Theatre

The City Theatre is the place to see fresh new plays by world class artists in Pittsburgh.

Reminiscent of a theater marquee, our logo is kinetic yet constrained.

We also designed their season subscription brochure and play posters, resulting in a 100% subscription increase. Attendance rose by 30% as well. We also created a new identity to reflect the theater’s creative and contemporary edge.